GX Framework
Section IIIA: Global Voice
The easiest first step to move inbound sales from Lucky to Intentional is to give your brand a global voice.
AI wants to murder my daughter!
娘を寝かせた。
I put my daughter down.
“Put _____ down.” means to murder _____.
ANY native speaker would catch this immediately & replace it with the correct phrase:
“I put my daughter to bed.”
AI translation is improving, but it still needs a native speaker to do the final check.
Better yet, why waste time translating something that non-Japanese audiences don’t need?
Do NOT use AI
It’s free and easy to use,
but VERY risky without a native double-check!
お世話になっております。
Directly translated is: “Thank you for your support”
But if you send that to a non-Japanese person, it will be confusing and cold.
It’s better to customize your message like:
“Thanks for making a clear presentation, John, I really loved the new images!”
Give your brand a global voice right NOW!
Please check out our UNLIMITED translation service:
One of GX's core points is to get to know your brand so deeply that we can create original content that best resonates with global audiences. And we'll do it in a consistent tone that best matches your brand's image and reputation.
Examples:
In-store signs/POP/Receipts
Product captions/descriptions
Everything on the EC
Social media content
With all the multilingual signs in your shop, the inbound customers can hear your voice in their own language.
Nice!
This alone should already boost your inbound sales!
But why stop there?
Now that you have a global voice, it's time to give your brand a global face.
Let's give your shop staff global communication training.