Let's start with luck.

Most inbound sales are lucky.

An inbound tourist wanders the streets, sees your shop, buys what they like, and leaves. 

Lucky!

You did no marketing,

translated nothing, and even

welcomed them with "いらっしゃいませ". 

But they STILL paid you! 

Pure luck!

You might even be earning 10% of your total revenue from inbound.

10% from pure luck.

Imagine what this could be if you were intentional about it.

What if instead of buying your products based on かわいい looks, you could guide them to the best product specifically for them?

What if instead of saying "I got this from a random shop in Tokyo", they said your brand name and SNS?

What if instead of a 1-time transaction, they came back?

Let's give them a reason to repeat.

Let's give your brand a global voice.